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Give Customers a Story To Tell

Vanguard is reaching its goal by continuously improving service, building trust and giving clients “remarkable stories to tell," says Rob Markey.

By Rob Markey

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Give Customers a Story To Tell
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Already a loyalty leader in mutual fund investing, Vanguard set out to achieve the highest Net Promoter® scores of any company. Vanguard is reaching its goal by continuously improving service, building trust and giving clients “remarkable stories to tell,” says Rob Markey.

Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

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