Winning on Purpose and the Opportunity for CMOs

Today's chief marketing officers are facing a whirlwind of change and turbulence. But in Winning on Purpose, Bain's Fred Reichheld, Darci Darnell, and Maureen Burns, share strategies for change, not just for CEOs, but CMOs as well. In this video, Darci discusses how aligning your brand around the core purpose of enriching customers' lives is the winning strategy.

Read the Bain Book

Winning on Purpose: The Unbeatable Strategy of Loving Customers

This new book by Fred Reichheld, Darci Darnell, and Maureen Burns demonstrates that great leaders embrace a higher purpose to win, and Net Promoter® shines as their guiding star.