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    • About NPS

      • Understanding the System
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      • NPS in B2B
      Recommended reading: A collection of our best thinking
      Important Concepts
      • Measuring Your Score
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      • Predictive NPS
  • Resources
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      • NPS Prism® Benchmarks
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      Listen to The Customer Confidential Podcast
      Interactive tool
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      Coronavirus

      Coronavirus

      As the COVID-19 virus spreads and the human cost rises, the sizeable economic impact of the pandemic is only starting to become apparent. But companies that provide reassurance and support to anxious customers and employees could minimize the damage to their businesses. 

      Latest Insights

      Latest Insights

      Customers and Employees Need Your Empathy
      Your company’s actions during this crisis will demonstrate to people whether your relationships with them are genuine.
      Article
      Worth a Read: Basketball, Capitalism and Customers
      Recent articles take the measure of players and corporate promises.
      LinkedIn
      Can Companies Practice Customer Capitalism during Covid-19?
      Rebalancing capitalism to focus on a broader group of stakeholders, including customers, was always going to be complicated. Then came a pandemic.
      LinkedIn
      The Dawning Age of Customer Capitalism
      The firms that put customer interests first have the best chance of achieving sustainable greatness.
      LinkedIn
      Putting Customers at the Center
      Some of the very best companies are built by corporate leaders who believe that the primary purpose of their company is to enrich customer lives.
      LinkedIn
      The Great Pause
      We’ve stopped rushing, moving and polluting. What will companies make of this unprecedented opportunity to reflect?
      LinkedIn
      Covid-19: The View from Brazil
      Bain Partner Luiza Mattos discusses how the pandemic is affecting customer and company behavior in Brazil, where Covid-19 cases are still rising.
      The Customer Confidential Podcast
      Covid-19: Why Feedback Is Critical in a Crisis
      Some companies have halted customer and employee surveys, but crises are when it’s most important for leaders to listen to their two key constituencies.
      LinkedIn
      Leadership in a Crisis Is about Connection and Trust
      General Stanley McChrystal, CEO of McChrystal Group, shares battle-tested lessons about connection, trust and leadership in a time of crisis.
      The Customer Confidential Podcast

      More on Covid-19

      More on Covid-19

      Stay up to date with Bain & Company’s latest insights on how coronavirus is affecting specific industries.

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      Net Promoter®, NPS®, NPS Prism®, Net Promoter System®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ is a service mark of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.