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  • Bain.com Home
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  • About NPS
    • About NPS

      • Understanding the System
      • The History
      • The Benefits
      • Three Types of Scores
      • Companies Using NPS
      • NPS in B2B
      Recommended reading: A collection of our best thinking
      Important Concepts
      • Measuring Your Score
      • Employee NPS
      • NPS and Growth
      • Predictive NPS
  • Resources
    • Resources

      • NPS Prism® Benchmarks
      • NPS Loyalty Forum
      • Additional Vendors
      • Recommended Videos
      • CX Standards
      Listen to The Customer Confidential Podcast
      Interactive tool
      • Customer Love Quiz
  • Book
  • Insights
  • Contact
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      Lead with Love

      Customer love blooms with purpose-driven leadership. Meet some of the executives inspiring their teams to lead with love.

      Love as a Strategy

      Love as a Strategy

      Customer love is an unbeatable business strategy, and it feels good, too. Companies that treat customers like loved ones earn more growth, deliver better financial returns, and make the world a happier place. They’re companies you want to work for, invest in, buy from, and refer friends to. We invite you to explore our collection of insights that prove it, many drawn from our recent book Winning on Purpose.

      Help us spread the love: Take a moment to give a shout out to a company you love on social media using #CustomerLove

      Speaking the 5 Languages of (Customer) Love

      Gary Chapman’s book The Five Love Languages has spawned a cottage industry of relationship advice. Darci Darnell, co-author of Winning on Purpose, applies his five universal ways of demonstrating love to the most important relationship your business has – the one with customers.

      Read Darci’s blog Explore our collection

      Measuring Customer Love

      Measuring Customer Love

      NPS Prism® is our CX benchmarking platform that provides unbiased Net Promoter Scores for you and your competitors to help you grow loyalty…and sales.

      NPS Prism®
      Why the Human Touch Still Matters in Grocery
      Knowledgeable, friendly staff are key to improving shoppers’ in-store experiences.
      Bain.com
      NPS Prism®
      How Chime Is Leading the Way in Customer Loyalty
      The digital bank has quickly won over consumers, a sign that further industry disruption could be on the horizon.
      Bain.com
      NPS Prism®
      “No Credit Card” Is the New Credit Card
      Younger consumers are opting out of credit cards and into digital payment alternatives.
      Bain.com
      Learn More About NPS Prism

      Now Available: Our latest book on customer love

      In his latest book, New York Times bestselling author Fred Reichheld, joined this time by co-authors Darci Darnell and Maureen Burns, demonstrates with real company stories and data that grounding your company’s purpose in customer love is an unbeatable business strategy.

      Learn more

      Our Team

      Headshot of Fred Reichheld

      Fred Reichheld Bain Fellow Boston

      Headshot of Darci Darnell

      Darci Darnell Partner Chicago

      Headshot of Maureen Burns

      Maureen Burns Partner Boston

      Headshot of Jason Barro

      Jason Barro Partner New York

      Headshot of Andreas Dullweber

      Andreas Dullweber Partner München

      Headshot of Eduardo Roma

      Eduardo Roma Partner London

      Headshot of Rob Markey

      Rob Markey Advisory Partner Boston

      Headshot of Priscilla Dell'Orto

      Priscilla Dell'Orto Partner Hong Kong

      How We Can Help

      How We Can Help

      As the creators of Net Promoter®, customer love is in our DNA. Learn how we partner with organizations looking to join the customer love revolution:

      Bain Optimierung des Kundenerlebnisses

      Bain Optimierung des Kundenerlebnisses

      Der Bain-Ansatz Customer Experience Transformation hilft Unternehmen zu erkennen, was ihren Kunden wirklich wichtig ist. Dadurch können sie ein besseres Kundenerlebnis kreieren und ihre Mitarbeiter entsprechend qualifizieren und motivieren.

      More

      Customer Episode Design

      Customer Episode Design

      A proven way to transform the customer experience, at scale

      More

      Net Promoter System℠

      Net Promoter System℠

      Konzentrieren Sie sich darauf, die leidenschaftliche Loyalität der Kunden zu gewinnen und gleichzeitig die Energie, den Enthusiasmus und die Kreativität der Mitarbeiter zu inspirieren, um profitables, nachhaltiges organisches Wachstum zu beschleunigen.

      More

      Telco CX Transformation

      Telco CX Transformation

      Unlock value with a customer-centric business model powered by data and digital

      More

      Brand Strategy

      Brand Strategy

      Forge a strong connection between brand strategy and business strategy

      More

      Want to continue the conversation?

      We offer unparalleled analytic and organizational tools for the Net Promoter System. Together, we can create an enduring customer-centric culture.

      Customer Love Quiz

      Take the quiz

      Where are you on the path to greatness? Take our short quiz to learn how customer-centric your organization is today and receive practical suggestions for how to move forward on the path. 

      For You

      Get the latest on loyalty in your inbox. Our quarterly Loyalty Insights newsletter offers our best thinking and tips on running the Net Promoter System.

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      Net Promoter®, NPS®, NPS Prism®, Net Promoter System®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ is a service mark of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.