About Net Promoter

He called that metric the Net Promoter Score℠, or NPS®.

He shared the methodology so anyone could apply it.

Thousands of innovative companies adopted it. Over time, each one developed and expanded it. They improved the methodology. They extended its use beyond customers, applying it to help build employee engagement and commitment. They discovered new methods to broaden its impact, not just to measure customer loyalty but to transform their organizations.

Net Promoter® score has evolved into more than a metric; it has become an entire way of doing business

As organizations developed and shared their experiences with Net Promoter, NPS itself evolved into much more than a metric. Though the science is still young, it has become a management system, an entire way of doing business. The initials themselves, NPS, came to mean Net Promoter system rather than just Net Promoter score.