Fred Reichheld and Rob Markey collaborated to create The Ultimate Question 2.0, a thoroughly updated and expanded edition of Reichheld's landmark book, explaining how practitioners have built Net Promoter System℠ into a full-fledged management system that drives extraordinary financial and competitive results.
Fred Reichheld is a Fellow at Bain & Company. He is the bestselling author of four books on loyalty published by Harvard Business Review Press, including The Loyalty Effect, Loyalty Rules! and The Ultimate Question, as well as numerous articles published in Harvard Business Review. View profile
Rob Markey is a partner and director in Bain & Company's New York office and leads the firm's Global Customer Strategy and Marketing practice. View profile
Author Q&A series: "Behind the Quiet Revolution"
Fred and Rob answer the question "why write version 2.0?"
Workshops and speaking engagements
Fred Reichheld and Rob Markey conduct a limited number of senior executive workshops each year and also are available for individual speaking engagements. Learn more