Praise for The Ultimate Question 2.0

"This book is required reading for all our leaders. The Net Promoter System helps keep us focused on our mission—every day in every store—to enrich the lives of customers and employees."
- Ron Johnson, Senior Vice President, Apple

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"Fred and Rob have accomplished the rarest of feats—creating a sequel that is even better than the original. The Ultimate Question 2.0 is full of practical and powerful insights that can help you build a great business that is grounded in customer loyalty. This should become a business classic."
- John Donahoe, CEO, eBay

"The Net Promoter System (detailed in this book) provides a powerful solution for building a customer-centric culture throughout the entire organization. I recommend it enthusiastically."
- Gerard Kleisterlee, CEO 2001 – 2011, Philips

"The Net Promoter System helped us boost our longstanding commitment to customer focus to an even higher level. It has made us a better company."
- Michael Diekmann, CEO, Allianz SE

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"Finally, a book that shows how to measure success based on the number of lives you have enriched. The Net Promoter System reveals how you can build a better business—and a better life—by earning the loyalty of customers and employees."
- Stephen R. Covey, author of The 7 Habits of Highly Effective People and The Leader in Me

"Business leaders who ask The Ultimate Question know that few things drive growth more than a customer who recommends their products to friends and family."
- Ken Chenault, Chairman and CEO, American Express

"Net Promoter has helped us create an intense focus on doing what's right for our clients and for our people. We use it as a beacon for navigating through turbulent times."
- Bill McNabb, Chairman and CEO, The Vanguard Group

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