Praise for The Ultimate Question 2.0

"Fred and Rob have accomplished the rarest of feats—creating a sequel that is even better than the original. The Ultimate Question 2.0 is full of practical and powerful insights that can help you build a great business that is grounded in customer loyalty. This should become a business classic."

- John Donahoe, CEO 2008-2015, eBay

"The Net Promoter System (detailed in this book) provides a powerful solution for building a customer-centric culture throughout the entire organization. I recommend it enthusiastically."
- Gerard Kleisterlee, CEO 2001-2011, Philips

"The Net Promoter System helped us boost our longstanding commitment to customer focus to an even higher level. It has made us a better company."
- Michael Diekmann, CEO, Allianz SE


"Finally, a book that shows how to measure success based on the number of lives you have enriched. The Net Promoter System reveals how you can build a better business—and a better life—by earning the loyalty of customers and employees."
- Stephen R. Covey, author of The 7 Habits of Highly Effective People and The Leader in Me

"Business leaders who ask The Ultimate Question know that few things drive growth more than a customer who recommends their products to friends and family."
- Ken Chenault, Chairman and CEO, American Express

"Net Promoter® has helped us create an intense focus on doing what's right for our clients and for our people. We use it as a beacon for navigating through turbulent times."
- Bill McNabb, Chairman and CEO, The Vanguard Group