The Ultimate Question 2.0

With trademark clarity, Reichheld and Markey:


Define the fundamental concept of Net Promoter System, explaining its connection to your company's growth and sustained success


Present the closed-loop feedback process and demonstrate its power to energize employees and delight customers


Share new and compelling stories of companies that have transformed their performance by putting Net Promoter System at the center of their business

Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.

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