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The Ultimate Question 2.0

How NET PROMOTER SYSTEM℠ Companies Thrive in a Customer-Driven World

by Fred Reichheld and Rob Markey

ORDER FROM AMAZON

Recent Loyalty Blog posts

  • What does an angry customer cost?

    Detractors are so dangerous that the Net Promoter score weights them more heavily. (LinkedIn)

    May 2013 by Fred
  • Airlines turn to NPS to cut customer turbulence

    NPS is helping many airlines find the root cause of customers’ frustrations.

    April 2013 by Rob
  • Why your bank wants to keep you away

    Mobile banking offers banks a way to delight customers profitably. (LinkedIn)

    March 2013 by Fred
  • Telstra’s NET PROMOTER SYSTEM℠

    How the telecom company uses NPS to foster a customer-focused culture.

    March 2013 by Rob
  • The growing popularity of employee NPS

    NPS works well for employees for the same reasons it works for customers: It’s simple, fast and clear.

    March 2013 by Rob
  • NPS training that you’re likely to recommend

    Many conferences and programs promise to make you an expert in an analytics tool. But here's one that's likely to deliver.

    March 2013 by Rob
  • View all recent posts

loyalty-insights-subscribe-home-page.jpgSign up for our email newsletter, Loyalty Insights, for a step-by-step guide to installing NET PROMOTER SYSTEM℠ at your company

FEATURED VIDEOS

  • schwab-video-189x126

    Through the Client's Eyes

    By always "doing the right thing," Schwab built a loyal clientele and stirred passion among its employees.
  • TD Bank

    The Science of Wow

    How TD Bank gives its employees a "license to thrill."
  • alt

    Delivering happiness

    Zappos CEO Tony Hsieh on how NET PROMOTER SYSTEM℠ helps his business take care of itself.
  • alt

    The host with the most

    Why NPS is the first number Rackspace CEO Lanham Napier looks at every day.

The numbers no CFO should ignore - Wall Street Journal

The numbers no CFO should ignore

How CFOs are finding new ways to account for their most valuable asset: customers.


Read the article




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Test your NET PROMOTER SYSTEM℠ knowledge

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