NET PROMOTER SYSTEM℠ and its processes

Net Promoter System℠ rigorously focuses every part of the business on earning deeper customer and employee loyalty. The link between customer loyalty and growth is well established.

But installing Net Promoter System℠ isn’t easy. It requires true commitment by company leadership, because it defines cultural values and core economics that affect every part of the business system and competitive strategy.

Learn more

If you’re already familiar with Net Promoter, or have read The Ultimate Question 2.0, test your knowledge with our short interactive quiz. Your personalized results page will recommend additional reading based on your answers.

Or explore Net Promoter System℠ on your own in the sections below. We recommend you start with What is Net Promoter System℠?


The system itself is comprised of eight essential processes: