Video
The Real Customer Protection Plan
Avoid bad profits by treating your customers right, and earning their loyalty.
Living up to the Golden Rule—and avoiding bad profits—are recurring themes in The Ultimate Question 2.0. In this recent video, Fred talks about both—or what you might call the real customer protection plan.
Harvard Business Review Series
Fred Reichheld and Rob Markey discuss how companies can strengthen their customer relationships and fuel the growth of their businesses.
January 13, 2012