The Customer Confidential Podcast
A company needs more than a CEO’s support to get the most out of the Net Promoter System®. That’s why some companies set up a customer advocacy office, or CAO, that focuses on learning about—and improving—the customer experience.
A customer advocacy office can serve as the project management office that coordinates product development, marketing and other functional groups in the organization to focus on the customer experience. Net Promoter provides the methodology and the tools; the CAO is the arm of management that puts the methods and tools to work.
In this short episode of The Net Promoter System Podcast, I discuss the benefits of a customer advocacy office. You can listen to the episode on iTunes or through the player above. Click here to view more more episodes.
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