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  • About NPS
    • About NPS

      • Understanding the System
      • The History
      • The Benefits
      • Three Types of Scores
      • Companies Using NPS
      • NPS in B2B
      Recommended reading: A collection of our best thinking
      Important Concepts
      • Measuring Your Score
      • Employee NPS
      • NPS and Growth
      • Predictive NPS
  • Resources
    • Resources

      • NPS Prism® Benchmarks
      • NPS Loyalty Forum
      • Additional Vendors
      • Recommended Videos
      • CX Standards
      Listen to The Customer Confidential Podcast
      Interactive tool
      • Customer Love Quiz
  • Book
  • Insights
  • Contact
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      Insights

      Recommended Videos

      Recommended Videos

      In these short videos, learn more about the Net Promoter System from the people who live it every day.

      Customer Loyalty and the Net Promoter System

      Understanding the Net Promoter System

      A systematic approach to fostering customer loyalty and employee performance can accelerate profitable, sustainable organic growth.

      Watch videos

      Loyalty Insights

      The Loyalty Insights Series

      Rob Markey and members of Bain's Customer Strategy & Marketing practice discuss key concepts and best practices of the Net Promoter System.

      Watch videos

      Trailblazers Videos

      Trailblazers Series

      What is it like to lead a culture of loyalty? Executives who use the Net Promoter System discuss the cultural change, growth and results they have observed at their companies.

      Watch videos

      Vanguard

      Trailblazers: Vanguard

      Vanguard executives and employees discuss their systematic effort to turn customer "moments of truth" into magical moments.

      Watch videos

      FirstService Residential

      Trailblazers: FirstService Residential

      Simple acts, such as receiving clients' packages, help FirstService Residential build lasting relationships.

      Watch videos

      Expert Insights

      Expert Insights

      Bain & Company partners discuss the role of customer loyalty in industries such as banking, telecom and pharmaceuticals.

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      NPS Shorts

      NPS Shorts

      Fred Reichheld and Rob Markey, authors of The Ultimate Question 2.0, discuss the book and the principles of the Net Promoter System.

      Watch videos

      Harvard Business Review Series

      Harvard Business Review Series

      Fred Reichheld and Rob Markey discuss how companies can strengthen their customer relationships and fuel the growth of their businesses.

      Watch videos

      Licensing

      Licensing

      Some videos are available for download for a modest licensing fee. For information about video licensing, contact us.

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      Net Promoter®, NPS®, NPS Prism®, Net Promoter System®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ is a service mark of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.