Insights Recommended Videos Recommended Videos In these short videos, learn more about the Net Promoter System from the people who live it every day. Understanding the Net Promoter System A systematic approach to fostering customer loyalty and employee performance can accelerate profitable, sustainable organic growth. Watch videos The Loyalty Insights Series Rob Markey and members of Bain's Customer Strategy & Marketing practice discuss key concepts and best practices of the Net Promoter System. Watch videos Trailblazers Series What is it like to lead a culture of loyalty? Executives who use the Net Promoter System discuss the cultural change, growth and results they have observed at their companies. Watch videos Trailblazers: Vanguard Vanguard executives and employees discuss their systematic effort to turn customer "moments of truth" into magical moments. Watch videos Trailblazers: FirstService Residential Simple acts, such as receiving clients' packages, help FirstService Residential build lasting relationships. Watch videos Expert Insights Bain & Company partners discuss the role of customer loyalty in industries such as banking, telecom and pharmaceuticals. Watch videos NPS Shorts Fred Reichheld and Rob Markey, authors of The Ultimate Question 2.0, discuss the book and the principles of the Net Promoter System. Watch videos Harvard Business Review Series Fred Reichheld and Rob Markey discuss how companies can strengthen their customer relationships and fuel the growth of their businesses. Watch videos Licensing Licensing Some videos are available for download for a modest licensing fee. For information about video licensing, contact Thorp Foster.