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      Recommended reading: A collection of our best thinking
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      About

      Companies That Use Net Promoter®

      Companies That Use Net Promoter®

      The Net Promoter System helps companies in all industries build customer loyalty and achieve growth.

      The following is a partial list, by industry, of companies that have stated in the press, financial filings, or other public outlets that they use the Net Promoter ScoreSM to track customer loyalty.

      Companies That Use Net Promoter®
      • Air Transportation
      • Industrials
      • Consumer Products
      • Healthcare
      • B2B
      • Telecom
      • Retail
      • Financial Services
      • Technology
      • Media

      The following is a partial list, by industry, of companies that have stated in the press, financial filings, or other public outlets that they use the Net Promoter ScoreSM to track customer loyalty.

      Air Transportation

      Air Transportation

      • Delta Air Lines

      • JetBlue

      • Qantas

      • Southwest Airlines

      • Travelocity

      • Volaris

      Industrial Goods & Services

      Industrial Goods & Services

      • ABB

      • Aggreko

      • Alcoa

      • Atlas Copco

      • Avis Budget Group

      • BorgWarner

      • Centrica/British Gas

      • Cypress Semiconductor

      • De La Rue

      • Deutsche Post

      • Direct Energy

      • DuPont

      • e.On

      • FranklinCovey

      • GE

      • General Motors

      • Honeywell

      • Jabil

      • Jiffy Lube

      • Kone

      • LafargeHolcim

      • Marvin

      • Polaris Industries

      • Quickparts (3D Systems)

      • Republic Services

      • Sandvik

      • Schindler

      • Schneider Electric

      • ServiceMaster

      • Stanley Black & Decker

      • Terex

      • Thermo Fisher Scientific

      • United Rentals

      • Vattenfall

      • Williams Scotsman International

      Consumer Products

      Consumer Products

      • Anheuser-Busch

      • Bunge

      • Grohe

      • LearningRx

      • Lego

      • Olam

      • Planet Tan

      • Procter & Gamble

      • Sleep Number

      Healthcare

      Healthcare

      • Ascension Health

      • Cancer Treatment Centers of America

      • Cigna

      • Humana

      • Kaiser Permanente

      • Johnson & Johnson

      • Medtronic

      • National Health Service (NHS)

      • Novartis

      • Smith & Nephew

      • TeamHealth

      • Zeiss

      B2B and Public Sector

      B2B and Public Sector

      • 1-800-GOT-JUNK?

      • Allied Universal

      • Avaya

      • BearingPoint

      • Boy Scouts of America

      • Brains on Fire

      • Carolina Biological

      • Cintas

      • Fastlane Communications

      • FirstService Corporation

      • Four Seasons Hotels

      • Ingram Micro

      • KPMG

      • Paul Davis Restoration

      • PricewaterhouseCoopers

      • Sitel Group

      • Sodexo

      • Teach For America

      • Travel Counsellors

      • University of California - Berkeley

      • University of Phoenix

      Telecom

      Telecom

      • Asurion

      • AT&T

      • Axiata Group Berhad

      • BlackBerry

      • CenturyLink

      • Comcast

      • Deutsche Telekom

      • Everything Everywhere

      • KPN

      • Macquarie Telecom

      • Metro by T-Mobile

      • NII Holdings

      • Nokia

      • Optus

      • Orange

      • Proximus

      • Sprint

      • Suddenlink

      • Swisscom

      • TDS

      • Telefónica

      • Telstra

      • T-Mobile

      • Verizon

      • Virgin Media

      • Vodafone

      • VTR

      Retail

      Retail

      • 24 Hour Fitness

      • Avis Europe

      • Best Buy

      • CarMax

      • Cencosud

      • Chick-fil-A

      • CVS Caremark

      • eBay

      • Enterprise Rent-A-Car

      • Expedia

      • Guitar Center

      • Hertz

      • Home Depot

      • Inchcape

      • InterContinental Hotels Group

      • John Lewis

      • Macy's

      • Moosejaw

      • Myer

      • Neiman Marcus

      • Porsche

      • Safelite Auto Glass

      • Virgin Active

      • Zane's Cycles

      • Zappos

      • Zipcar

      Financial Services

      Financial Services

      • AIA

      • Allianz

      • American Express

      • Aon

      • Asgard

      • Aviva

      • AXA

      • Banco Galicia

      • Bank of Melbourne

      • BMO Financial Services

      • BNY Mellon Investor Services

      • Bupa Global

      • Charles Schwab

      • Citigroup

      • CMR

      • Commerce Bank

      • Experian

      • Fidelity Investments

      • Fireman's Fund (Allianz)

      • Grange Insurance

      • HSBC

      • IAG NZ

      • Idaho Central Credit Union

      • ING

      • JPMorgan Chase & Co

      • Lloyds

      • Logix

      • Macquarie Bank

      • MetLife

      • Metro Bank

      • Nationwide Insurance

      • OCBC

      • PayPal

      • Perpetual

      • Progressive

      • SF Fire Credit Union

      • Standard Chartered

      • Swedbank

      • Swiss Re

      • TD Bank

      • TD Canada Trust

      • Thrivent

      • TradeStation Securities

      • USAA

      • Vanguard

      • Vocalink

      • Western Union

      • Westpac

      • Wizard Financial Group

      • Wright-Patt Credit Union

      • Zurich Insurance Group

      Technology

      Technology

      • Autodesk

      • Bill.com

      • Broadcom

      • Bühler

      • Canon

      • Dell

      • Dell EMC

      • DXC Technology

      • Electrolux

      • Facebook

      • HP

      • IBM (FileNet Content Manager)

      • IAC

      • iiNet

      • Infor

      • Intuit

      • IPOWER

      • Ipreo

      • Logitech

      • LG Electronics

      • Microsoft

      • Mitchell

      • Palm

      • Philips

      • Rackspace

      • Salesforce.com

      • SAP

      • Siemens

      • Sony

      • Symantec

      • Tektronix

      Media

      Media

      • Avid Technology

      • BBC

      • DirecTV

      • E.W. Scripps Company

      • LexisNexis

      • PR Newswire

      • Thomson Reuters

      Understanding the System

      Learn more about implementing the Net Promoter System.

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      We offer unparalleled analytic and organizational tools for the Net Promoter System. Together, we can create an enduring customer-centric culture.

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      Net Promoter®, NPS®, NPS Prism®, Net Promoter System®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ is a service mark of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.