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  • About NPS
    • About NPS

      • Understanding the System
      • The History
      • The Benefits
      • Three Types of Scores
      • Companies Using NPS
      • NPS in B2B
      Recommended reading: A collection of our best thinking
      Important Concepts
      • Measuring Your Score
      • Employee NPS
      • NPS and Growth
      • Predictive NPS
  • Resources
    • Resources

      • NPS Prism® Benchmarks
      • NPS Loyalty Forum
      • Additional Vendors
      • Recommended Videos
      • CX Standards
      Listen to The Customer Confidential Podcast
      Interactive tool
      • Customer Love Quiz
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      Recommended Reading

      Recommended Reading

      A collection of our best thinking on the Net Promoter System, Net Promoter ScoreSM, loyalty, and customer experience.

      Recommended Reading
      • Introducing the Net Promoter System
      • Running the Net Promoter System
      • Inspiring Your Employees
      • More on NPS

      Introducing the Net Promoter System

      Introducing the Net Promoter System

      Introducing the System

      You've probably heard of Net Promoter Scores as a measure of loyalty. But do you know how the Net Promoter System can transform your business?

      Read on Bain.com  

      Creating a Reliable Metric

      How do you compile accurate, trustworthy scores week in and week out?

      Read on Bain.com  

      The Economics of Loyalty

      Just how valuable are your most valuable customers?

      Read on Bain.com  

      From Feedback to Action

      The tight link between feedback and action is a key design element of Net Promoter System. The systems provide different kinds of feedback, and they encourage action at multiple levels of the organization.

      Read on Bain.com  

      Closing the Loop

      Closing the loop is a central element of the Net Promoter System.

      Read on Bain.com  

      The Infrastructure

      A good Net Promoter System delivers a ton of useful information about your customers’ experience—but only if you have the operational infrastructure to support it.

      Read on Bain.com  

      Converting Loyalty into Advantage

      What do you do when your customers love you but your results aren’t where they should be?

      Read on Bain.com  

      The "Inner Loop"

      The key is enabling employees to get real-time feedback directly from customers.

      Read on Bain.com  

      The "Outer Loop"

      How do companies make systemic changes—and show employees they’re serious about customer centricity?

      Read on Bain.com  

      The "Huddle"

      Regular get-togethers—often daily or weekly—are a critical element of the Net Promoter System.

      Read on Bain.com  

      Running the Net Promoter System

      Running the Net Promoter System

      Leading a Net Promoter System Company

      Putting loyalty at the heart of the business requires executives who understand their job in a wholly new way.

      Read on Bain.com  

      The Essential Role of a Customer Advocacy Office

      It takes more than a CEO to create a customer-centric business.

      Read on Bain.com  

      FAQs About the Customer Advocacy Office

      Common questions and answers about a Net Promoter System’s central team.

      Read on Bain.com  

      Who Should Run Your Net Promoter System?

      Gritty, passionate executives are key to implementing a Net Promoter System effectively.

      Read on Bain.com  

      Inspiring Your Employees

      Inspiring Your Employees

      The Keys to Effective Learning

      The Net Promoter System empowers employees by teaching them the skills they need to generate loyalty and enthusiasm among customers.

      Read on Bain.com  

      Your Best Employees Work for Love, Not Money

      Tying customer feedback to incentive pay often encourages the wrong behaviors.

      Read on Bain.com  

      Energetic, Enthusiastic and Creative

      Employee advocacy is the key to customer centricity.

      Read on Bain.com  

      Applying the System to Internal Customers

      A robust internal Net Promoter System can help service teams, such as IT and HR, support those who serve customers.

      Read on Bain.com  

      The Journey to Employee Advocacy

      How can companies lay the foundation for employee advocacy?

      Read on Bain.com  

      Building a Customer-Focused Front Line

      Hiring empathetic, emotionally intelligent employees and putting them in a supportive environment is key to getting world-class results.

      Read on Bain.com  

      Rewards and Recognition

      By building a culture around intrinsic motivation, your company can truly stand out as a customer leader.

      Read on Bain.com  

      More on NPS

      More on NPS

      Developing a Root Cause Capability

      Customers can always articulate what’s bothering them or what they most like about a company. But they don’t always know the full story behind their own feelings.

      Read on Bain.com  

      The Benefits of a Competitive Benchmark Score

      Learn how you are faring against the competition.

      Read on Bain.com  

      The Value of Prototypes

      Creating a pilot or prototype is an essential part of designing a robust, scalable Net Promoter System.

      Read on Bain.com  

      Get Real Feedback From Your B2B Customers

      The Net Promoter System can facilitate relationship-enhancing conversations.

      Read on Bain.com  

      Assessing Your Net Promoter System

      Is your company achieving the full benefits of its customer advocacy effort?

      Read on Bain.com  

      The Future of Feedback

      Advanced analytics can predict when a customer is happy (or not)—and then help you take action.

      Read on Bain.com  

      Winning on Purpose

      A master class on how to build an organization grounded in customer love

      Learn more

      Recommended Videos

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      Net Promoter®, NPS®, NPS Prism®, Net Promoter System®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ is a service mark of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.