Why Net Promoter Matters More Than Ever in the Digital Age

The future of technology is promising. Hesitancy and fear of the unknown remain for many, however, when considering artificial intelligence's impact on the business landscape. As we travel further into a new digital age, Net Promoter System's concepts remain crucial in building digital experiences infused with humanity to not only calculate but also to enrich customer, employee, and business leader experiences. In this video, Bain Partner and Winning on Purpose Coauthor Maureen Burns discusses what to expect and strive for during this transitional period.

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Winning on Purpose: The Unbeatable Strategy of Loving Customers

This new book by Fred Reichheld, Darci Darnell, and Maureen Burns demonstrates that great leaders embrace a higher purpose to win, and Net Promoter® shines as their guiding star.