The Net Promoter System creates a culture focused on earning the passionate loyalty of customers while inspiring the energy, enthusiasm and creativity of employees to accelerate profitable, sustainable organic growth.
In 2003, Fred Reichheld, a partner at Bain & Company, created a new way of measuring how well an organization treats the people whose lives it affects—how well it generates relationships worthy of loyalty.
He called that metric the Net Promoter ScoreSM, or NPS®.
He shared the methodology so anyone could apply it.
Over time, each one developed and expanded it. They improved the methodology. They extended its use beyond customers, applying it to help build employee engagement and commitment. They discovered new methods to broaden its impact, not just to measure customer loyalty but to transform their organizations.
If growth is what you're after, you won't learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell their friends about you.
Leading firms rigorously measure Net Promoter statistics to transform ordinary customers into promoters.
A No. 1 best seller, The Ultimate Question 2.0 showcases leading brands that are using the Net Promoter System to revolutionize the customer experience.
Winning on Purpose demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Because when customers feel this love, they come back for more and bring their friends—generating good profits.
As organizations developed and shared their experiences with Net Promoter, NPS itself evolved into much more than a metric. Today, the best, loyalty-leading companies use the Net Promoter System, a management system that fosters customer-centric disciplines, to guide the entire way they do business.
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