Recommended Reading

Recommended Reading

A collection of our best thinking on the Net Promoter System, Net Promoter ScoreSM, loyalty and customer experience.

Loyalty Insights

Our series of Bain Briefs highlights tools and advice for executives leading the Net Promoter System (NPS®).

We wrote the book on loyalty.

In this revolutionary book, leading expert Fred Reichheld argues that loyalty is far from dead.

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Consulting Service

Go deeper into Bain's expertise in Customer Strategy & Marketing and find out how we can help your company.