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Resources

Recommended Videos

Recommended Videos

In these short videos, learn more about the Net Promoter System from the people who live it every day.

Customer Loyalty and the Net Promoter System

Understanding the Net Promoter System

A systematic approach to fostering customer loyalty and employee performance can accelerate profitable, sustainable organic growth.

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Loyalty Insights

The Loyalty Insights Series

Rob Markey and members of Bain's Customer Strategy & Marketing practice discuss key concepts and best practices of the Net Promoter System.

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Trailblazers Videos

Trailblazers Series

What is it like to lead a culture of loyalty? Executives who use the Net Promoter System discuss the cultural change, growth and results they have observed at their companies.

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Vanguard

Trailblazers: Vanguard

Vanguard executives and employees discuss their systematic effort to turn customer "moments of truth" into magical moments.

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FirstService Residential

Trailblazers: FirstService Residential

Simple acts, such as receiving clients' packages, help FirstService Residential build lasting relationships.

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Expert Insights

Expert Insights

Bain & Company partners discuss the role of customer loyalty in industries such as banking, telecom and pharmaceuticals.

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NPS Shorts

NPS Shorts

Fred Reichheld and Rob Markey, authors of The Ultimate Question 2.0, discuss the book and the principles of the Net Promoter System.

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Harvard Business Review Series

Harvard Business Review Series

Fred Reichheld and Rob Markey discuss how companies can strengthen their customer relationships and fuel the growth of their businesses.

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Licensing

Licensing

Some videos are available for download for a modest licensing fee. For information about video licensing, contact Thorp Foster.