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Delta’s Ascent: How a Legacy Airline Earned a Leader’s Spot in Loyalty

Delta’s Ascent: How a Legacy Airline Earned a Leader’s Spot in Loyalty

From biometric insights to personalized service recovery, Delta is showing what it means to make emotion a KPI. Learn what’s behind the airline’s NPS surge.

By Fred Reichheld

  • min read

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Delta’s Ascent: How a Legacy Airline Earned a Leader’s Spot in Loyalty
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April 30, 2025
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