The Customer Confidential Podcast

Do Your Customers Have a Predominant Personality?

Mattersight CEO Kelly Conway talks with Rob about algorithms that analyze customer calls in near real-time, implementing them in call centers, client success stories and matching employees to your customers' predominant personality.

Podcast

Do Your Customers Have a Predominant Personality?
en

In the latest Net Promoter System Podcast, I chat with Kelly Conway, CEO of Mattersight Corporation. Mattersight’s applications combine analysis of customer conversations with data about those customers—as well as other aspects of the relationship—in near-real time to help employees serve those customers better. Its applications allow a company to do things like route customer calls to the reps who can best handle them or identify a customer who’s in distress and suggest ways to diffuse the situation.

I heard about Kelly and Mattersight from a member of the NPS Loyalty Forum who had used Mattersight’s tools to improve customer service and sales. In this podcast, we explore just how much you can learn about how a call is going—and how to improve it—using Mattersight’s algorithms. We even talk about how customer groups at different companies have predominant personality types. And once you know what those are, you can hire employees to match them. I found what Kelly and his company do so fascinating that I had to share it. You can listen to our discussion on iTunes or through the player above.

Share feedback

Tell us what you think

Did you like or dislike the latest podcast? Are there people you'd like to hear Rob interview? Let us know!

Listen

Want to hear more from today's loyalty leaders?

Explore more episodes of The Customer Confidential Podcast.

Tags

Want to continue the conversation?

We offer unparalleled analytic and organizational tools for the Net Promoter System. Together, we can create an enduring customer-centric culture.