When an organization prioritizes retaining long-term customers, those delighted customers often then become an influential marketing arm that powers exponential success and increased earnings. Operating under this earned growth mindset is one of the most powerful tools to grow a thriving business, and it allows companies to evolve past the costs of often ineffective paid marketing. In this video, Bain Partner and Coauthor of Winning on Purpose Maureen Burns discusses the concept of earned growth and the benefits of rallying customers behind an approach that values their loyalty first.
Winning on Purpose: The Unbeatable Strategy of Loving Customers
This new book by Fred Reichheld, Darci Darnell, and Maureen Burns demonstrates that great leaders embrace a higher purpose to win, and Net Promoter® shines as their guiding star.