The most successful Net Promoter System companies hone their products and services to suit their customers' needs, and they create a platform that encourages customers to share their experiences with friends and family. Rob Markey, global practice leader of Bain's Customer Strategy and Marketing practice, explains how in this short video.
Read the Bain Brief: Converting loyalty into economic advantage
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Rob Markey and members of Bain's Customer Strategy & Marketing practice discuss key concepts and best practices of Net Promoter System in these short videos.