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Converting Loyalty into Economic Advantage

Successful Net Promoter System® companies hone their products and service to suit their customers' needs, and they create a platform that encourages customers to share their experiences, says Bain Partner Rob Markey.

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Converting Loyalty into Economic Advantage
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The most successful Net Promoter System companies hone their products and services to suit their customers' needs, and they create a platform that encourages customers to share their experiences with friends and family. Rob Markey, global practice leader of Bain's Customer Strategy and Marketing practice, explains how in this short video.

Read the Bain Brief: Converting loyalty into economic advantage

Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

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The Loyalty Insights Series

Rob Markey and members of Bain's Customer Strategy & Marketing practice discuss key concepts and best practices of Net Promoter System in these short videos.

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