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Rob Markey: Developing a Root Cause Capability

Customers don't always know the full story behind their own feelings.

Video

Rob Markey: Developing a Root Cause Capability
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Customers can always articulate what’s bothering them or what they most like about a company. But they don’t always know the full story behind their own feelings. Rob Markey, global practice leader of Bain's Customer Strategy and Marketing practice, explains why in this short video. 

Read the Bain Brief: Developing a root cause capability

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