Video
Rob Markey: Developing a Root Cause Capability
Customers don't always know the full story behind their own feelings.
- December 11, 2014
Customers can always articulate what’s bothering them or what they most like about a company. But they don’t always know the full story behind their own feelings. Rob Markey, global practice leader of Bain's Customer Strategy and Marketing practice, explains why in this short video.
Read the Bain Brief: Developing a root cause capability