Bain uses cookies to improve functionality and performance of this site. More information can be found in our Privacy Policy. By continuing to browse this site, you consent to the use of cookies.

Video

Rob Markey: Developing a Root Cause Capability

Customers don't always know the full story behind their own feelings.

Video

Rob Markey: Developing a Root Cause Capability
en

Customers can always articulate what’s bothering them or what they most like about a company. But they don’t always know the full story behind their own feelings. Rob Markey, global practice leader of Bain's Customer Strategy and Marketing practice, explains why in this short video. 

Read the Bain Brief: Developing a root cause capability

Related Videos

The Loyalty Insights Series

Rob Markey and members of Bain's Customer Strategy & Marketing practice discuss key concepts and best practices of Net Promoter System in these short videos.

Tags

Want to continue the conversation?

We offer unparalleled analytic and organizational tools for the Net Promoter System. Together, we can create an enduring customer-centric culture.