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From Feedback to Action

Net Promoter System® companies use customer feedback to address individual customers' concerns and inform systemic improvements, explains Bain Partner Rob Markey in this short video.

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From Feedback to Action
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Customer feedback is pointless if a company doesn't use it to improve the customer experience. To create loyalty, Net Promoter System companies use this input to address individual customers' concerns and inform systemic improvements, explains Rob Markey, global practice leader of Bain's Customer Strategy and Marketing practice, in this short video.

Read the Bain Brief: From feedback to action

Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

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The Loyalty Insights Series

Rob Markey and members of Bain's Customer Strategy & Marketing practice discuss key concepts and best practices of Net Promoter System in these short videos.

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