If your customers are other businesses, you likely have complicated relationships with complicated organizations. Rob Markey, a global leader in the Customer Strategy & Marketing practice, discusses how the Net Promoter System can facilitate relationship-enhancing conversations.
Read the Bain Brief: Get Real Feedback From Your B2B Customers
Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
Rob Markey and members of Bain's Customer Strategy & Marketing practice discuss key concepts and best practices of Net Promoter System in these short videos.