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Video

Rob Markey: Introducing the Net Promoter System®

In this brief video, Bain Partner Rob Markey discusses how companies use the Net Promoter System to earn their customers' loyalty and improve their businesses.

Video

Rob Markey: Introducing the Net Promoter System®
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With the introduction of the Net Promoter Score® more than a decade ago, companies gained a radically simple way to gauge customer sentiment. But the score soon evolved as companies developed processes to act on the feedback they collected and improve the customer experience. The Net Promoter System is now a management philosophy that companies around the world use to earn the passionate loyalty of customers and employees. In this brief video, Rob Markey, global practice leader of Bain's Customer Strategy and Marketing practice, explains the system's origins. 

Read the Bain Brief: Introducing the Net Promoter System

Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

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The Loyalty Insights Series

Rob Markey and members of Bain's Customer Strategy & Marketing practice discuss key concepts and best practices of Net Promoter System in these short videos.

 

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