Putting loyalty at the heart of a business requires executives to view their jobs in a wholly new way. Rob Markey, global practice leader of Bain's Customer Strategy & Marketing practice, explains why in this short video.
Read the Bain Brief: Leading a Net Promoter System® company
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Rob Markey and members of Bain's Customer Strategy & Marketing practice discuss key concepts and best practices of Net Promoter System in these short videos.