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Leading a Net Promoter System® Company

How leaders can put loyalty at the heart of their business.

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Leading a Net Promoter System® Company
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Putting loyalty at the heart of a business requires executives to view their jobs in a wholly new way. Rob Markey, global practice leader of Bain's Customer Strategy & Marketing practice, explains why in this short video. 

Read the Bain Brief: Leading a Net Promoter System® company

Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

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The Loyalty Insights Series

Rob Markey and members of Bain's Customer Strategy & Marketing practice discuss key concepts and best practices of Net Promoter System in these short videos.

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