Leading practitioners of the Net Promoter System® seek feedback not only from their own customers but also from their competitors’ customers. Competitive benchmark Net Promoter Scores provide an objective and fair basis for comparing your company’s feedback to the feedback your competitors earn, says Rob Markey, global practice leader of Bain's Customer Strategy and Marketing practice, in this short video. Done right, they can provide the basis for goal setting and prioritization at the highest levels of a company.
Read the Bain Brief: The Benefits of a Competitive Benchmark Net Promoter Score
Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.