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The Essential Role of the Customer Advocacy Office

A customer advocacy office, or CAO, can be a focal point for learning about—and improving—the customer experience.

By Rob Markey

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The Essential Role of the Customer Advocacy Office
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It takes more than a CEO to create a customer-centric business. Rob Markey, a global leader in Bain's Customer Strategy & Marketing practice, explains how a customer advocacy office, or CAO, can be a focal point for learning about—and improving—the customer experience. 

Read the Bain Brief: The Essential Role of a Customer Advocacy Office

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