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The "Outer Loop" of the Net Promoter System®

A robust, transparent and rigorous "outer loop" is essential to a solid Net Promoter System.

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The "Outer Loop" of the Net Promoter System®
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The Net Promoter System's "outer loop" is used to prioritize and address problems that can't be resolved by individuals or small teams. Rob Markey, a global leader in the Customer Strategy & Marketing practice, discusses why a robust, rigorous and transparent "outer loop" is essential to a solid Net Promoter System.

Read the Bain Brief: The Net Promoter System’s “Outer Loop”

Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

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Rob Markey and members of Bain's Customer Strategy & Marketing practice discuss key concepts and best practices of Net Promoter System in these short videos.

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