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The Value of Prototypes

In this brief video, Bain Partner Rob Markey shares some best practices for companies trying to pilot the Net Promoter System®.

Video

The Value of Prototypes
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Creating a pilot or prototype is an essential part of designing a robust Net Promoter System. These small-scale efforts allow a company to experiment with the system's essential elements, helping the company to create an effective program it can expand to other parts of the organization. Rob Markey, global practice leader of Bain's Customer Strategy and Marketing practice, shares some best practices for prototypes in this short video.

Read the Bain Brief: The Value of Prototypes

Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

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Rob Markey and members of Bain's Customer Strategy & Marketing practice discuss key concepts and best practices of Net Promoter System in these short videos.

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