The Customer Confidential Podcast
Stoking the Entrepreneurial Spirit, with FireDisc’s Griff and Hunter Jaggard
How two entrepreneurs are using Net Promoter® to steer the development of their signature product and growing company.
For years, farmers in West Texas have been using the plow discs from their tractors to cook outside. After all, the metal discs resemble woks when turned sideways, making them perfect for frying bacon and eggs for a crowd or making fajitas on a camping trip.
Two brothers have parlayed that piece of Texas farm culture into an innovative tool: the FireDisc. It’s a portable propane cooking surface that has become required gear among outdoor enthusiasts.
I recently talked to cofounders Griff and Hunter Jaggard about their plans for the FireDisc and the role of customer feedback. They launched their company in 2010 and have been using Net Promoter® to help guide their efforts.
You can listen to our conversation through iTunes, Stitcher or through the player above.
Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
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February 14, 2018