The Customer Confidential Podcast
Why are some products and services almost addictive to use? What's the formula behind their success? Nir Eyal, author of Hooked: How to Build Habit-Forming Products, shares his theories.
Fifty years ago, few people could have guessed some of today's most common habits. Habits like having a mobile phone within arm's reach at all times; checking Facebook or email multiple times an hour, or calling an Uber instead of a cab. All companies dream of inspiring such new and compelling habits in their customers, but few manage to achieve it. Nir Eyal, author of Hooked: How to Build Habit-Forming Products, shares his theories on what sets these products apart.
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