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      Recommended reading: A collection of our best thinking
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      Video

      The Inner Loop

      Most companies only use customer feedback to evaluate performance, not improve it. The "inner loop" of Net Promoter System® seeks to change that.

      By Rob Markey

      Video

      The Inner Loop
      en

      The "inner loop" of Net Promoter System enables employees to hear from and respond to customer feedback directly and immediately. The results: customer service and employee performance improve and your culture becomes profoundly customer-centric. 

      Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.

      Related Videos

      Understanding the Net Promoter System

      A systematic approach to fostering customer loyalty and employee performance can accelerate profitable, sustainable organic growth.

      Authors
      • Headshot of Rob Markey
        Rob Markey
        Advisory Partner, Boston
      Contact us
      April 02, 2019
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      • Understanding NPS Video Series

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      Net Promoter®, NPS®, NPS Prism®, Net Promoter System®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ is a service mark of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.