Video
The Power of One Number
Like net profit and net worth, a Net Promoter Score® is a simple way to measure a company's performance.
Like net profit and net worth, a Net Promoter Score is a simple way to measure a company’s performance. But unlike these traditional financial gauges, Net Promoter® provides qualitative data that can help companies improve their customer experience.
Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
NPS Shorts
Fred Reichheld and Rob Markey, authors of "The Ultimate Question 2.0," discuss the book and the principles of the Net Promoter System®.
January 15, 2013