The Customer Confidential Podcast
The Science Behind Clicking “Buy” with Jonathan Levav
Stanford's Jonathan Levav discusses the unexpected factors that often influence consumers' buying decisions online.
Do you shop online differently if the purchase involves clicking buttons vs. dragging an item into cart? Does a product search feel more fulfilling if it forces you to scroll through a vast trove of options? Do your survey responses change if the scale starts on the left or the right?
These are the questions that Jonathan Levav, associate professor of marketing at the Stanford Graduate School of Business, explores. His research looks at the factors that influence consumers’ choices and judgment, such as biomechanics, context cues and product attributes.
In this episode, Jonathan discusses his latest research projects and how businesses are increasingly turning to experimental psychology and behavioral economics for answers. You can listen to our discussion on iTunes, Stitcher or through the player above.
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April 07, 2017