Using Service to Take on Retail’s Big Names, with Boxed’s Jackson Jeyanayagam

How many of us have built their Saturday morning around a visit to one of the big wholesale retailers? It’s a unique customer experience—after paying a membership fee, you can sample food and find deals on items you might not imagine buying in bulk.

Of course, not everyone has time to devote a whole day to a bulk shopping run. That’s where Boxed comes in. It’s an online grocery startup that’s taking on traditional wholesalers by offering personalized service and convenient delivery. Since it launched in 2013, Boxed has an enviable following.

I recently had the opportunity to talk to Jackson Jeyanayagam, Boxed’s chief marketing officer about the company’s customer experience philosophy and approach. He joined the company in 2016 after overseeing digital marketing at Chipotle Mexican Grill.

You can listen to our conversation on iTunes, Stitcher or through the player above.

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