The Customer Confidential Podcast
What’s in a Scale? More Questions from Listeners
Rob Markey discusses benchmarking, the difference between passive and neutral, and the thinking behind the Net Promoter® scale.
Why does the Net Promoter scale go from zero to 10? Why is passive not the same as neutral? How do I find a competitive benchmark for my industry?
In this episode of the Net Promoter System Podcast, I answer these and other questions from listeners. You can listen to the episode on iTunes, Stitcher or through the player above.
Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
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December 15, 2016