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      Recommended reading: A collection of our best thinking
      Important Concepts
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      • NPS Prism® Benchmarks
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      Video

      Winning on Purpose: Why We Wrote the Book

      By Fred Reichheld

      Video

      Winning on Purpose: Why We Wrote the Book
      en

      Fred Reichheld, New York Times bestselling author and creator of the Net Promoter® system of management, explains what so many companies are getting wrong with Net Promoter, and how the value of getting it right inspired his latest book.

      Authors
      • Headshot of Fred Reichheld
        Fred Reichheld
        Bain Fellow, Boston
      Contact us
      CMO Insights
      The 2026 Retail Executive Agenda

      Here are letters to the C-suite to help strengthen strategy, catalyze collaboration, and expand value creation in the AI age.

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      CMO Insights
      The New Growth Equation for Tech Services

      As AI and geopolitical change upend the status quo, service providers face a stark choice—transform or fall behind.

      More
      CMO Insights
      AI Won’t Just Cut Costs, It Will Reinvent the Customer Experience

      Beyond efficiency, AI helps create a more personalized experience that delivers a triple play of customer loyalty, employee engagement, and revenue growth.

      More
      CMO Insights
      What Should Retailers Do About AI Shoppers?

      Agent-to-agent commerce is here, and the brands that shape it early can determine the future of shopping.

      More
      CMO Insights
      AI Purchasing on the Cusp

      Our survey shows curiosity is high, but consumer trust is still catching up.

      More

      Winning on Purpose

      A must-read story and your indispensable guide for inspiring customer love within your own teams and utilizing Net Promoter to achieve both personal and business success. Available now!

      Learn more
      October 11, 2021
      Tags
      • CMO Insights

      How We've Helped Clients

      Sustainability Voluntary Carbon Markets: A Bank Moves Early to Seize the Opportunity

      Read case study

      Supply Chain Security Mitigates a Sovereign Wealth Fund’s Construction Disruptions

      Read case study

      Sales and Marketing Inspiring retail employees to think and act like owners

      Read case study

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      Net Promoter®, NPS®, NPS Prism®, Net Promoter System®, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score℠ is a service mark of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.