The Customer Confidential Podcast
The Economics of Loyalty
In this Net Promoter System Podcast short, Rob Markey explains the importance of understanding the value of your top customers.
Unless you know how much more valuable your top customers are, you are flying blind. It's impossible to know how much to invest in efforts to create and retain more of these customers. In this Net Promoter System Podcast short, Rob Markey explains how companies use the Net Promoter System® to understand the needs of their most valuable customers.
Net Promoter System®, Net Promoter Score®, Net Promoter® and NPS®are registered trademarks of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc.
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December 22, 2015