The Customer Confidential Podcast
When Customers Speak Their Minds
A multiple-choice survey can only go so far. Verbatim feedback can provide some of the most useful information.
A number rarely tells the whole story. That’s why leading Net Promoter® companies ask customers to discuss their experiences in their own words.
Bain Fellow Fred Reichheld returns to the podcast to talk about the shortcomings of multiple-choice surveys, the power of verbatim feedback and some common customer service myths.
You can listen to the episode on iTunes or through the player above.
Net Promoter®, Net Promoter System®, Net Promoter Score® and NPS® are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc.
Tell us what you think
Did you like or dislike the latest podcast? Are there people you'd like to hear Rob interview? Let us know!
Want to hear more from today's loyalty leaders?
Explore more episodes of The Customer Confidential Podcast.
June 26, 2016