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Winning on Purpose with Manny Maceda and Fred Reichheld

Bain’s Manny Maceda and Fred Reichheld discuss how companies can better utilize Net Promoter Score.

Video

Winning on Purpose with Manny Maceda and Fred Reichheld
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For two decades, the largest companies around the globe have been adopting Net Promoter Score to measure how customer love begets loyalty. Bain’s worldwide managing partner, Manny Maceda, joins Fred Reichheld, creator of Net Promoter Score and author of Winning on Purpose, to discuss Earned Growth—a complementary accounting-based metric for measuring the effectiveness of Net Promoter Score.

Now available

Winning on Purpose

A new book by Fred Reichheld, Maureen Burns, and Darci Darnell all about delighting customers. Available now.

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